The hottest local specialty in Qinghai, beautiful

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After years of painstaking efforts, Qinghai's local products have been developed one by one and walked out of the dilemma of "being kept in a boudoir without knowing". At the same time, they have gradually got rid of the production and marketing status of rough processing or low processing rate, naked or simply packed "Tutou tunao" Hawking market. The processing rate of many local products has increased year by year, and the packaging of local products is becoming more and more fashionable. However, there are still many problems in Qinghai local products that are increasingly "foreign" and need to be further "eliminated" and improved. Saddle is more expensive than horse. In this hot summer, the country has set off a heat wave of crusading against luxury packaging. When the crusade is not in use, cover it with a dust cover to invade the sharp sword, and point to moon cakes, health products, tea, cosmetics, etc. 180 grams of bird's nest wrapped in silk, lying in a delicate wooden box inlaid with 24K gold-plated "double dragons playing with beads"; Fiveorsix moon cakes are "enshrined" in huge leather packaging boxes... These "face-saving" packaging not only raise consumption costs, hit consumers with high priced boards, but also contribute to some bad habits in society. At present, the packaging of local products in Qinghai has not been interpreted to the level of excessive packaging, and the products wearing gold and silver are still difficult to meet in the market. However, the posture of "competing with the guest" in packaging and the market of "saddle price is greater than horse price" in products have emerged. Recently, it is the peak tourism season in Qinghai. It is the common choice of many tourists outside the province to take some local local local products when leaving Qinghai. However, some tourists are often a little disappointed and show the idea of "not cost-effective" when opening the purchased products. Through a piece of transparent paper on a box that is not small in size and beautiful in appearance, saffron with high medicinal value comes into view. But when you open the box, saffron is only exposed by transparent paper. Such a box of 20 or 30 yuan may meet the value of the marked net content of two grams of saffron, but some consumers doubt why you can't use a smaller box that is more suitable for "content" to package saffron, Let product sales fully reflect transparency, rather than just showing the tip of the iceberg, with a certain temptation and misleading to attract consumers. It is the expectation of the majority of consumers to make the packaging exquisite and affordable. Some consumers pointed out that some transparent paper windows of packaging boxes showed to consumers are relatively large, while those covered by cartons are relatively small. Although there are a lot of grams of products, sometimes people still feel a little cheated. A bag of yak meat snack food with a net content of 70 grams is very eye-catching, but the price of 7 yuan a bag makes people feel that such a luxurious bag accounts for a large proportion of the price. Some products are packed and repackaged layer by layer. The handbag contains large packaging bags, in which there are several middle bags, in which there are several small bags, and in which there are several sugar paper packages. The "skin" is removed layer by layer, and the "face" of the product is revealed only after the sugar paper is removed. On the surface, although it is convenient to eat and hygienic, it also makes people feel superfluous. Moreover, this kind of packaging not only increases the cost of the product itself, but also increases the cost of resource utilization, creating garbage and pollution. It is understood that in the national annual municipal solid waste, packaging accounts for 30%. The plastic packaging used in some products is just a group of urban white garbage pollution. Processed rough willow cauliflower is a fungal organism produced on wild willows and birches in the primeval forests of guide and Huzhu, etc. because of its rich nutrition and excellent taste, it has become a special cold dish in many restaurants in the province after walking out of the mountains in recent years. At the same time, it has also been selected as the main featured product by many dealers engaged in Qinghai Native products. However, the process of commercialization of such wild delicacies is a little too simple - picking them from trees, drying them and packaging them. Because there is no fine processing, it brings trouble to consumers. After tasting broccoli in the restaurant, Ms. Zhang, a citizen of Xining, felt good and went to the store to buy four bags at a time. However, when cooking, Ms. Zhang did not know where to start, because the merchants started from saving costs, one kind of packaging is shared by multiple products, and the packaging bag is only printed with the introduction of several products, omitting the introduction and eating instructions of broccoli. After a round of consultation, Ms. Zhang soaked the cauliflower in water and cleaned it according to the method of cleaning agaric. However, because the cauliflower was more broken than the agaric, there were sawdust under each leaf. After tossing for a while, the cleaned cauliflower was less than a handful. Ms. Zhang felt that it was a waste of time and difficult to wash it thoroughly, so she poured out most of the remaining pots of cauliflower. The design of intelligent electronic tensile testing machine integrates the control technology and shape design of advanced experimental equipment. In fact, Qinghai Native products that remain at the level of rough processing are not only liuhuacai, but also Qinghai characteristic biological resources. Large pieces of rhubarb and blossoming snow lotus are sold in boxes, and antlers are picked from the wild and dried, and then packed in bags. Such sales, although bringing people the feeling of authenticity of products, also bring people problems in eating. At the same time, they also leave more wealth to downstream deep processing links and flow into others' pockets. It is reported that Qinghai has 1619 kinds of natural animals and plants such as rhubarb, Cordyceps sinensis, Fritillaria thunbergii and Cynomorium songaricum. Among the 363 key biological varieties surveyed nationwide, there are 151 kinds in Qinghai. Among them, wild mushrooms and deer products have deep development and utilization value, but many "treasures" in Qinghai are sold in a very "primitive" state. In addition, the average processing rate of beef and mutton in Qinghai is less than 10% in recent years, although the meat sensitivity is 98.07%. Industry insiders pointed out that while surpassing the interface of "first-class products, second-class packaging, and third-class prices", local products in our province should also avoid the misunderstanding of luxury and waste. "Foreign" should maintain its "true color" and make some efforts in fine workmanship. (author: Hefeng)

information source: Qinghai

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