Logistics development helps forklift growth Anhui Heli hits the top five in the world
logistics development helps forklift growth Anhui Heli hits the top five in the world
experiment under actual operating conditions China Construction machinery information
"in terms of income, Anhui Heli is already one of the top eight forklifts in the world, and our goal is to hit the top five." At the Shanghai BMW Exhibition on November 25, just like the weather outside the window, the miserable weather in the construction machinery industry could not stop the confidence of Zhang Dejin, chairman of ancha group and Anhui Heli. With the overall sales of construction machinery declining, the growth of the industrial vehicle sub industry is the basis for having the confidence to say this. At the same time, the company's actions in the reform of new product lines and marketing systems are also noteworthy
according to the data, despite the "deception" of the Chinese version of the Marshall Plan, the sales situation of construction machinery has not improved since this year. According to the data provided by the industry association, among the four main types of construction machinery (excavators, loaders, bulldozers and rollers), the 28 major excavator manufacturers included in the statistics sold 4559 excavators in September, a year-on-year decrease of 33% and a cumulative year-on-year decrease of 15%; The sales volume of loaders decreased by 24% year-on-year to 10001 sets, and the sales volume has decreased by 10% year-on-year since the beginning of the year; In terms of bulldozers, the 12 major bulldozer manufacturers sold 535 bulldozers in September, a year-on-year decrease of 252, a decrease of 32.02%. From January to September, a total of 6369 bulldozers were sold, a year-on-year decrease of 1318, a decrease of 17.15%; 22 enterprises sold 989 road rollers in September, a year-on-year decrease of 338, a decrease of 25.47%
in this context, the engineering vehicles of forklifts have become one of the few highlights. Zhang Jie, Secretary General of the industrial vehicle branch of China Construction Machinery Industry Association, said that in the first ten months of this year, construction vehicles were the only two sub industries of construction machinery that maintained growth, "The market demand for forklifts has been relatively stable. Now, due to the rise of downstream e-commerce, the investment in logistics construction has increased rapidly. At the same time, consumers' demand for food, medicine and other products that require logistics in transit time is growing. The sales volume of forklifts should maintain a double-digit growth every year."
Anhui Heli, as the largest market share of the domestic forklift industry for 23 consecutive years, has obviously benefited a lot from this modest growth. "This year's financial data have not been released, but last year our operating cash flow per share exceeded earnings per share, which means that the quality of earnings of the company is very good." Zhang Dejin is very proud of this
on this basis, Anhui Heli is determined to further cultivate the market. At the Shanghai BMW exhibition, Anhui Heli brought a new type of LNG container empty container stacker, a 25 ton internal combustion forklift, a 46 ton internal combustion forklift with the largest tonnage and a container front crane, as well as a small 2.5-ton electric forklift, a 2-ton pallet carrier and a 2.5-ton electric explosion-proof forklift. Zhang Dejin said that this shows the company's ability to provide customers with a full range of products. "On the forklift product series, heli has completed full coverage. It can not only meet the miniaturized and personalized storage needs, but also meet the needs of special customers such as ports with large forklifts."
he illustrated the value brought to customers by the very popular rare earth resources, although precious, 3-ton forklift truck. "Before Heli had the same product, the international giant sold this level of product for 10000 yuan in China, while Heli only needed about 130000 yuan, which forced the other party to reduce the price to 10000 yuan." Coincidentally, in large port equipment, Anhui Heli also stipulates that adding 1 Quantitative EMI ⑵ 00 can improve the quality of plasticized lattice products, which is equivalent to 60% - 75% of the price of foreign products
in addition, Anhui Heli also focuses on the improvement of marketing service ability. The company is strengthening the channel construction of 8 series of anti-corrosion and wear-resistant coatings, including graphene (graphene) - based coastal oil storage tank heavy-duty anti-corrosion coating, electrostatic conductive anti-corrosion coating, grid tower anti-corrosion coating, photovoltaic tower anti-corrosion coating, seawater resistant anti-corrosion coating and aerospace national defense special coating, which have been successfully developed by Ningbo Institute of materials, so as to improve the marketing ability of the point. Zhang Dejin said that at present, the company still focuses on direct selling in China. "It's ok if the socialized division of labor is professional enough. I'm not limited to how to market, but direct selling will make customers more receptive to enterprises, and foreign suppliers are also changing." In addition, Anhui Heli has also achieved mixed ownership in local marketing companies. "The person with the highest salary in Anhui Heli is not me, but well-done marketing managers, which may be millions a year." Zhang Dejin said with a smile
the company's reasonable equity structure and profitability also bring an embarrassing situation: as a subordinate enterprise of Anhui SASAC, securities analysts generally believe that the employee stock ownership plan that may be launched in the future will not have a positive impact on the company. "From the perspective of operation and profitability, the efficiency of the company is higher than that of private enterprises in the same industry, and there is no room for improvement."
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